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Facebook built Watch Party after finding that live videos encouraged more social interactions than prerecorded ones

Facebook built Watch Party after finding that live videos encouraged more social interactions than prerecorded ones. At the time of launch, Fidji Simo, vice president of product at Facebook, wrote: “As we think about video on Facebook, we’re focused on creating experiences that bring people closer together and inspire human connection instead of passive consumption.”
Encouraging people to tune into live viewing events could help people enjoy the platform more, or at least encourage positive interactions. The “creating experiences” idea also comes up with the company’s goal to get people to comment more on other peoples’ posts because it’s a healthier form of social networking. — https://www.theverge.com/2018/11/27/18113462/facebook-watch-party-roll-out-page-profile-group
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