Meme warfare, a term coined by Andrew Boyd in 2002, is real, and it’s an important component of any great marketing or public relations campaign — even if not referred to in those specific terms

Meme warfare, a term coined by Andrew Boyd in 2002, is real, and it’s an important component of any great marketing or public relations campaign — even if not referred to in those specific terms. — https://www.theverge.com/2018/9/7/17832250/jack-dorsey-beard-jokes-tweets-memes-political-dissent