Fulcra
By RYAN J. A. MURPHY
The most audacious commitment from Microsoft is its push to take carbon out of the atmosphere. The company is putting its faith in nascent technology, and it’s injecting a significant investment into a still controversial climate solution. Proponents of carbon capture, like Friedmann, say that the technology is mature enough to accomplish Microsoft’s aims. It’s just way too expensive right now. Microsoft’s backing — and its $1 billion infusion of cash — could ultimately make the tech cheaper and more appealing to other companies looking for new ways to go green.
Fantastic news. Carbon capture is a key opportunity for decelerating climate change. Hopefully more companies follow suit.
Ryan J. A. Murphy
ryan@fulcra.design
ryanjamurphy
Canada
Memorial University of Newfoundland
fulcra.designHelping changemakers change their worlds through systemic design and with innovation, leadership, and changemaking education.