Calling someone a creative doesn’t elevate
Calling someone a creative doesn’t elevate. It marginalizes. The label excludes designers from conversations about strategy, product definition, business goals, and metrics. It sets them apart from other employees as people who aren’t bound by the same expectations and requirements. It diminishes their opportunity to be seen as people capable of analytical, rigorous thought. — Mike Monteiro, “Why you need design”. (https://medium.com/@monteiro/why-you-need-design-77dce41e0e0c)
