During the application stage, the intrapreneur fulfills 10 questions from an online file, and based on this file, we select some of them for what we call pre-coaching, where we help them to enrich their application. Basically we work with them on two aspects:
One is to help them to move from the solution to the user problem: identify who is their target, and how painful is the problem for the target;
And second element, we connect them with other entities within Orange. Orange is a huge company (150,000 employees over 30 countries), and very often there are people working on a similar aspect of the intrapreneur project or people who could be interested in commercializing, distributing the intrapreneurs idea. So we connect people and sometimes it’s a match, sometimes it doesn’t match, but it’s another way to make the application progress;
We start very often with online coaching where we connect by phone, and we exchange on the project: we share with them some contacts, and they make the appointments, meet the people, and enrich the project. For us it’s a very important way to test if the intrapreneur is able to be self-starter, to take initiative, and to iterate on his project . Iteration is really a key skill for the intrapreneur;
Besides, each intrapreneur has to find out a business unit sponsor for his project: this networking is a fine way to meet this sponsoring demand;
When the project goes to Qualification, and then to Incubation, he usually keeps the same coach.