If you want to do projects that you really love, you have to be aware of how difficult they are to do. For a long time I wasn’t doing certain projects, but I thought I would love to do them if I had the time. Then, when I had the time, I avoided doing them because of all the other stuff that I still needed to do, like e-mail. And it’s just so much easier to do e-mail than to actually sit down and think.

I think we need that self-awareness. That we don’t have time because it’s convenient not to have the time, because maybe we don’t want to challenge ourselves.

— Stefan Sagmeister, quoted from 99u/Behance.net’s Manage Your Day-to-Day.