I once worked with a designer who bought frames with photos of strangers at thrift stores. She stashed the photos in a box under her desk. When she started a project, she flipped through them until she found people she felt matched the users we were designing for. She kept those frames on her desk for the project's duration to remind her that she wasn't designing for herself. She was designing for them. —

Mike Monteiro, “Why you need design”. (https://medium.com/@monteiro/why-you-need-design-77dce41e0e0c)

A little weird and very clever.