Research combining quantitative and qualitative methods have been around for a while, of course

Research combining quantitative and qualitative methods have been around for a while, of course. There’s a clichéd logic to mixed methods research–“quant” + “qual”, “hard” + “soft”. EPIC people have broken down assumptions about the quant/qual divide and reframe the relationship between ethnography and big data, but the fact is, mixed methods research combining ethnographic and data science approaches is still rare.2 Some examples are Gray’s (et al.) study of Mechanical Turk workers, Haines’ multidimensional research design, and Hill and Mattu’s investigative journalism, and Bob Evans’ work on PACO — https://www.epicpeople.org/data-science-and-ethnography/